All You Need to Know: “About Us” Pages

It is very important to make sure that your website is equipped with an “About Us” page. Putting together an “About Us” page which says the right thing will help build that much needed relationship with your potential customers.

An “About Us”, “About”, “About Me”, “Company Information”, or “About the Company” page can be a valuable asset to a company’s website. Many times, an “About Us” page will be one of the first results when online customers search for a business.

“About Us” Page Inclusions

• Company Facts
• Company History
• Company Attributes
• Company Location
• Company Leaders
• Company Portfolio/Clients

When a viewer visits a page and clicks on the “About Us” page, they are basically giving the business the opportunity to brag! The potential customer does not want to be bored with technical and irrelevant information. An “About Us” page should be properly written and should be able to provide some serious buying resolve to certain customer segments.

Usual “About Us” Page Mistakes

• Written content is tactless
• Not personable
• It tells what you do instead of who you are
• Not enough information

Below is an example of a great “About Us” page. Take note of the written content and what information is given and what information is withheld.

UpRight Web Design is a full service interactive marketing agency headquartered in Virginia Beach, Virginia with additional business development offices in New York City, NY and Winston-Salem, NC. We focus on helping our clients grow their online brands. UpRight Web Design delivers beautiful, conversion-friendly websites, drive targeted website traffic, and create compelling online experiences that connect with our clients’ target market.

At UpRight Web Design, client experience means everything to us. We work to provide the best client and customer experience possible. Every project and client is crucial to our business.